Antoinette Caserta’s entrepreneurial spirit and love of written and visual storytelling are inspired by the strength, hard work, and determination of her immigrant and first-generation family members.

With over 15 years of experience working with start-ups, Fortune 500, and not-for-profit organizations, she has held various roles in consulting sales, strategic partnerships, product management, and marketing roles targeting B2B2C clients. She has extensive experience working with SaaS-based product lines for technology, education, healthcare, and life science organizations.

As the owner and principal consultant of Caserta Creative Consulting, Antoinette works with automotive, pharmaceutical, entertainment, technology, energy/gas, CPG, public sector, design, lifestyle/fashion, and professional services companies.

Types of Projects

• Creates award-winning content from corporate training programs, films, and videos

• Manages creatives for film, TV, corporate videos, and marcom projects

• Serves as a product and market owner; Creates business cases, product briefs/strategy, partner discovery sessions, customer experience/user persona journey mapping, wireframes/prototypes, and product roadmaps

• Collaborates with global, cross-functional team members, senior stakeholders, strategic technology, and content partners, and third-party vendors

• Produces launch strategy, messaging, positioning, and campaigns to highlight product differentiation and value proposition in the marketplace

• Explores corporate identity and oversees branding/rebranding projects

• implements martech stacks and performance metrics for campaign management

• Supervises automation, digital transformation, and change management programs

• Speaks at industry conferences, focus groups, and workshops as a recognized expert

Currently, she is open to new challenges and opportunities freelance or full-time.